Kidscase designs tranquil, versatile and fashion-forward children’s clothes for boys and girls up to nine years. The Kidscase style is modern, dynamic and independent with a preference for the “basic plus” look: inventive, simple designs, refined and rich in detail and material and made of soft fabrics of very high quality. Comfortable, wearable, sophisticated, radiating style and cool chic. This results in individualistic collections, influenced and inspired by street- and sportswear just as well as by high fashion.

We are a small, indie company, founded in 2000 in Amsterdam, The Netherlands, by Jacqueline van Nieuwkerk (design) and marketer Merel Verbrugge (sales & publicity). The first collection is on the market in 2001. From the start our simple fashion-forward style, our eye for detail in design, our intense, powerful colours and edgy colour combinations attract attention. That first collection is an immediate success with a number of pioneering children’s boutiques in The Netherlands and Belgium.

Now we work with a team of six people, among us co-designer Lies van Hulst. The collection is represented in Belgium, Spain, Denmark, Norway, Sweden, France, Germany, Japan and Italy. Through our participation in international children’s fashion & lifestyle fairs kidscase can be found in leading department stores and innovative children’s shops all over the world.
From Amsterdam to London, from Tokyo to New York.