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TAKING CARE OF PEOPLE AND PLANET
Right from the start in 2000 we have aimed to have our collections produced by methods that are both fair to people and environmentally friendly. It turned out to be no easy choice, but our enthusiasm to reach these objectives has never faded and with two steps forward and sometimes a leap back we’re getting there! We are constantly on the lookout for fabrics made from organically grown crops. We cooperate with factories that work with respect for their people and for our planet.
In concrete terms, 48% of the production of our Winter 2010/2011 collection is made of organic cotton and produced under good working conditions. This represents a small step back in our use of organic cotton, but shows progress in our quest to rely on socially fair and responsible methods of production. Our prognosis for the Summer 2011 collection is that our production will be 70% organic, of which 52% will be certified as made under humane working conditions. And we aren’t done yet.